Paula Nagel and Kathrine Baulderstone are women of a certain age who felt isolated by the mainstream cosmetics industry.
They were constantly being forced to choose from products aimed at teens or 20-and-30 something customers.
But when it came to make-up to meet the specific needs of mature women, there was a void.
So they set about creating make-up to shake up the status quo.
They aim to meet the needs of women who, like them:
- Are no shrinking violets
- Don’t do things by half
- Age with attitude
- Refuse to stand aside and be ignored
- Live their best life
Paula was one of the first women on ABC television and, for many years, has mentored women in the workplace.
Kathrine is a Chartered Accountant and mother of 4.