Rageism was established in Australia, by Australian women. Our co-founders Paula and Kathrine believed that whatever a woman’s age, whether she’s 40 or 80, she should feel confident and beautiful every day.

And so, Rageism Beauty was born.


Rageism Beauty is all about quality and confidence with a touch of luxury. As Australia’s number one mineral makeup brand, we pride ourselves on creating 100% natural products which are vegan, cruelty-free, made from the very best locally-sourced ingredients and materials, and created specifically for maturing skin. 

So make the switch to Rageism Beauty now.
Mineral-Based Products

Our product range has been developed with Australian essential minerals to keep your skin glowing, Our products have been tested on sensitive, aging skin. We are proud to be the Winner of preventions best of beauty awards Foundation 2022 & Concealer 2022.

Look Great, Feel Great

We know how important it is to keep that look & feel great and any age. Our products nurture and enhance your mature skin.

Made In Australia

As Australia’s #1 mineral makeup brand, we're all about quality. Our products are vegan, cruelty-free & the ingredients are ALL locally-sourced.


Here at Rageism Beauty, we sell a diverse range of makeup products. We understand that while some people like to keep their makeup simple and minimal, some others prefer to have their makeup as elaborate as possible. And so, we make different types of products to cater for our different women. 

We have concealers, primers, bronzers, matte lipstick, eye pencils, liquid foundation, eyeliners, loose powder, pressed powder, mineral powder, eye shadow, makeup kits and much more. We also sell brushes and makeup removers. Whether you want your makeup to be elaborate, or you want something to just touch up your natural beauty, we have great options for you.

All available on our website now.

Yes, we make and sell products for mature skin. Our target audience includes women who are 40 years and above. Most women who fall under that age range often find it difficult to get products that would work well for their skin. And that is what makes us different. All our products are specifically made for the mature, elegant woman and are formulated to suit her skin.

By using natural and skin-loving ingredients, we are able to make products that you can use on any skin complexion without any worries. Our products would help to restore your youthfulness and make you look and feel more confident.

Applying mineral makeup on your face works the same way you would apply any other kind of makeup. You may already be familiar with some of the types of products we sell, as most of the products we make are the ones you may have used before. The only difference is that we use locally-sourced minerals and other natural ingredients.

We also have a gorgeous, all-natural makeup remover called LUNA OIL which helps to clean off the makeup at the end of the day, to allow your pores to breathe while you sleep. Try it now – we promse you’ll love it!

Yes, RAGEISM BEAUTY is good for all skin types, including sensitive skin and oily skin. This is because we use ultra-fine minerals and other ingredients from nature that do not react with your skin, or your skincare routine. Instead, our products would protect and nourish your skin each time you use them.

Mineral foundation is a better option because it is great for all skin types. It also provides amazing coverage, better than other kinds of makeup.

The pressed mineral cover foundation has a long-lasting natural finish that would improve your complexion over time as you use it. Using our mineral foundation results in a dewy finish, which reflects the light around you, making your face shine. Interestingly, it also offers sunscreen protection, so that your skin is not affected by the sun rays.

Make the switch our mineral foundation today.


At Rageism Beauty, we live and breathe empowering women over 40 to be truly confident and love the skin they are in. We invite you to check out our blog which offers not only makeup advice for any skin type and tips on achieving better overall health, but also profiles women over 40 who are, in our opinion, the embodiment of what Rageism Beauty stands for.

With age comes wisdom, confidence and Rageism Beauty

Beauty isn’t inherited. It is earned. And no one has earned it more than the woman who has truly lived.

Each line and imperfection is a sign of a life well-spent. Beauty is for the woman who has seen it all and who refuses to stay invisible in a youth-obsessed culture.

But more importantly, beauty is for the woman who believes in mindful and sustainable self-care – one where clean, chemical-free makeup for older women takes priority over the latest trends and beauty fads.

Rageism Beauty brings you Australian-made makeup for the finest locally-sourced ingredients and packaging. As the only luxury brand designed specifically for women over 40 in Australia, each and every one of our products are crafted with passion and a commitment to quality.

We don’t believe in compromise when it comes to beauty and self-care. Rageism Beauty lets you have it all, local, luxurious, age-inclusive and cruelty-free.

We call on all women to take a stand against the obsession with youth. Rageism is more than makeup. It’s a movement.

Join the rage against ageism!

Rageism is here to challenge our pre-conceived notions of beauty by putting the spotlight on makeup for mature women. With very few exceptions, beauty brands use images of young women for their campaigns, and yet older women have more purchasing power, making up a sizeable chunk of consumers.

We will no longer stay on the sidelines. Women over 40 are discerning consumers who know exactly what they want from their cosmetics: clean, ethical, luxurious, and locally-sourced. And they refuse to settle for anything less.

It’s time beauty brands listened. Rageism is here to heed the call for all natural beauty. Made with beneficial, all natural ingredients, our products are tailor-made for mature skin. Kiss fragrances, oil, alcohol, and other artificial substances goodbye.

With a short, clean, and easy-to-pronounce list of ingredients, you’ll know exactly what you’re getting and what it will do for your skin to get that perfect skin tone and clean, fresh feeling. Learn about our ingredients here.

But what’s on the outside matters, too. That’s why our recyclable packaging is stylish, durable, and made with the best locally-sourced materials for any of our mineral powder.

We’re proud to say that our makeup and makeup removers are not tested on animals. In an age where there are alternatives to animal testing, we don’t see the need to inflict cruelty on animals for our benefit. Vegan-friendly, cruelty-free, and sustainable, Rageism isn’t just good for women over 40, it’s also good for the environment!

Mineral makeup for the confident, self-assured woman.

There’s a kind of confidence that can only come with age. It’s the way she commands the room with her presence. That lit-from-within glow that turns heads in a busy street or that willingness to assert herself against ageism and claim her rightful place in a youth-obsessed landscape.

It’s unmistakable. She must be a ‘Raging Beauty’.

The Raging Beauty is a woman’s woman. She enjoys the fun and frills of lipstick and blush. By rejecting the frumpy middle-age stereotype imposed on so many women, the Raging Beauty goes big and bold. She marches to the beat of her own drum, and not to the latest beauty trends.

But more importantly, she enjoys caring for herself. Choosing only the best cosmetics, she wants clean, natural, and effective. Makeup should help her to look and feel her best. Makeup and skincare should be straightforward, with ingredients that are natural and nourishing.

Rageism Beauty makes you look good at any age because real beauty has no shelf life. Expiry dates are for products, not for people. Get in touch with your inner Raging Beauty now! Take up your makeup and be visible. Be bold, be brave!

The Women Behind Rageism Beauty

As women over 40, Paula Nagel and Kathrine Baulderstone felt alienated by the mainstream beauty industry, with products being marketed primarily to teenagers and women in their 20s and 30s. Not only were older women conspicuously missing from beauty campaigns and glossy magazines, there were very few products that catered to the specific needs of their skin. And the ones that did were often labelled as “anti-ageing”, as if ageing were something to fear instead of embrace. Ageing is such a privilege!

But instead of retreating from the spotlight, as older women seem to be expected to do, they decided to create a luxury brand that could fill this gap in the market.

Enter Rageism. A battle cry against the industry’s obsession with youthfulness, our beauty brand was especially formulated with mature skin in mind.

Our research team has worked tirelessly to uncover the changes in our skin as we age. The result is a diverse range of products that lets your skin breathe, improves its overall condition, and offers sun protection.

No parabens, no alcohol and no synthetic binders. Just good, clean, natural ingredients that are gentle on your skin.

All our cosmetics are designed, produced, and packaged in Australia. Rageism Beauty is a luxury brand that we can proudly call our own.

Join the Rageism movement and count yourself among the many women who refuse to bow down to mainstream beauty standards.

Mineral makeup is a makeup product that is made using natural mineral pigments, and other naturally-sourced and healthy ingredients. These finely milled minerals have properties that are good for the skin.

For example, some of our products contain zinc oxide, which helps to lower skin inflammation, lock in moisture, and helps to slow down ageing. Another mineral, mica, is what gives our products that shine that would help you stand out. Pomegranate seed oil, another ingredient in most of our products, is good for oily skin as it gets rid of excess oil and helps to control acne breakout.

Our products contain a lot more of these kinds of natural ingredients, all of which have skincare benefits. If you want to maintain soft, healthy natural skin, then you should use products that contain ingredients from nature.

Mineral makeup products also do not contain harmful chemicals or synthetic ingredients, some of which could cause damage to your skin. They are safe to use on different skin types. Mineral products are also non-comedogenic, as they do not block your sweat pores, allowing your skin to breathe properly.

Here at Rageism Beauty, we make products that match your natural skin tone. From primer to the foundation, mineral powder, concealers, and even eye makeup, we have products that blend well with your natural tone. This means you can wear your makeup without it looking ‘caked on’. This is particularly good for people who are not big fans of heavy makeup.

You can select from our range of products, the ones that best suit your skin tone before buying. We can also assist you to choose the right shade of product for your skin. Get in touch via our contact page now. 

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