We know that the search for the perfect foundation is an eternal quest, right up there with the search for the perfect hand bag and the search for the perfect “going out” shoe. We can’t help you with the perfect shoe or handbag, but we have created the perfect foundation for mature skin.
What do you need in the perfect foundation for mature skin?
We narrowed down what are the most important qualities and then formulated a beautiful foundation that ticks all the boxes.
First and foremost, you need the right ingredients for mature skin. As you age your skin loses hydration, collagen and elastin. It also becomes thinner, more transparent and fragile. The harsh forces it has been exposed to such as sun, smoking, diet and even genetics all have an impact on the health and appearance of your face.
We have taken into consideration all these factors in the development of our All Day Foundation. We have used a healthy mineral base that contains moisturising agents, zinc oxide which has anti-inflammatory properties, titanium dioxide for sun protection and mica to add illuminates and blur fine lines. Being sourced and made in Australia you can be assured of the quality of all our ingredients and the integrity of the production process. Add the bonus of no animal testing and being 100% vegan – what could be a more perfect foundation for your mature skin?
You also want excellent coverage and good staying power. Our foundation has a deliciously creamy texture that covers imperfections without feeling heavy. The illuminants brighten your face and give your mature skin a dewiness and glow while blurring fine lines and wrinkles. Our All Day Foundation has amazing staying power too, even in the heat – after all who has the time to keep reapplying foundation? Life’s too short!
You want value for money. You only need a pea sized amount your entire face, even less if you mix it with our Illuminating Primer. The formulation of our foundation is super light and spreads smoothly and easily. If you use a brush or makeup sponge, application is even easier.
Lastly, you want to be confident about what you buy. We are always available to answer questions you have about any of our makeup. Just email us on email@example.com and ask. We offer a 100% money back guarantee on everything in our range. Buying makeup online can be daunting but we want it to be fun. Enjoy!