What is Rageism

What is Rageism?

RAGEISM is makeup to shake up the status quo. It’s makeup developed by mature women, for mature women who want something uniquely designed for them. Paula Nagel and Kathrine Baulderstone grew tired of the lack of representation and makeup products designed for women over the age of 40 so they acted and Rageism Beauty was born. Paula and Kathrine created the only luxury makeup brand in Australia designed for mature skin. Read more about their stories and what led them to create RAGEISM here.

Paula and Kathrine are now calling on other women to join them. Rageism is a rally-cry for confident, self-assured women to take up their makeup and strike a pose for true beauty and confidence.

Joining the RAGEISM movement means you do not have to compromise on quality or your ethics. All of our products are cruelty-free and have been made and packaged with the best locally-sourced ingredients and materials. You can add any Rageism product to your daily routine knowing that your skin is well cared for no matter which product you are using. Read more about our commitment to the environment and locally-sourced ingredients and materials here and learn about how each of these ingredients will help your skin in our Glossary of Ingredients.

So come on, Raging Beauties! iI’s time to rage against today’s age obsession. Take a stand and join the movement that is RAGEISM.

BORN IN AUSTRALIA. RECOGNISED AROUND THE WORLD

Rageism Beauty is proudly Australian born and Australian made.

Created by mature Australian women from Melbourne and Sydney, Rageism began with a shared belief that women over 40 deserved something better — beautiful, luxurious makeup created specifically with mature skin in mind.

What started as an Australian idea has grown into aglobally recognised, multi-award-winning beauty brand, proving that a brand created for mature women can make its mark on the world stage.We understand our customers because we are our customers. We know how skin changes, what we want from our makeup and, most importantly, how we want beauty to make us feel.

Confident. Visible. Beautiful. Completely ourselves.

From Australia to the world, this is beauty created by mature women, for mature women.

PROUDLY AUSTRALIAN. GLOBALLY AWARD-WINNING. UNAPOLOGETICALLY RAGEISM.

Why Choose RAGEISM BEAUTY?

Our products are made for mature women, some of whom find it hard to choose makeup products that suit their skin.

We Only Use Natural Ingredients

As a mineral makeup brand, we make our products using only natural ingredients that are safe and gentle on your skin. Our products contain natural minerals, oils, organic compounds, and other elementsthat are suitable for your sensitive skin. The ingredients we use are locally sourced and our products are generally cruelty-free. So you can be sure you are buying from a company that cares for the environment, as much as we care for your skin.

Our Products Are For The Mature Woman

Most women over 40 find it hard to see good minerals makeup products that would suit their skin. This is because not every company makes products with that age range in mind.But we have set out specifically to make products for women who are 40 and above so that they can always feel confident, look flawless, and maintain their natural tone.

Wide Selection of Products

Another reason why you should choose us if you have not already, is that we have a wide and varied selection of makeup products that provide flawless coverage. From mineral foundation to lipstick, primer,loose mineral bronzer, eye makeup, and much more. Our products also come in different shades and colours. This means you can trust us to cater for all your makeup needs, no matter the type of product you want.

WHAT DO RAGEISM BEAUTY PRODUCTS CONTAIN?

RAGEISM BEAUTY mineral makeup products are made using only natural and skin-friendly ingredients like zinc oxide, titanium dioxide, jojoba oil, apricot oil, mica, and so on.

These are ingredients that would protect and nourish your skin, without having adverse effects. Our makeup products are cruelty-free and are great for all skin types, especially sensitive skin.

There is no age limit for looking your best. With RAGEISM BEAUTY, you can reclaim your elegance and shine with your natural glow.

You can order our makeup products from our online shop and have it delivered straight to your door anywhere within Australia or overseas.

FOUNDERS

Paula was one of the first women on ABC television and, for many years, has mentored women in the workplace.Kathrine is a Chartered Accountant and mother of four.

OUR PEOPLE

We are women who age with attitude and refuse to be ignored. We set our own rules and make every day a celebration. Getting older is a privilege and Rageism women intend to embrace every day with joy and confidence.

PERSONALISED MAKEUP

This shared passion led to the creation of RAGEISM Beauty, a cruelty-free makeup brand made specifically for amazing women who the mainstream beauty industry has overlooked.

The products have been specifically designed to enhance a woman’s natural beauty while also downplaying the signs of ageing. Each product has been expertly crafted to suit any desired look you might be trying to achieve, whether that be a casual everyday fresh face or a bolder look for a glamorous night out. All of the RAGEISM products have been made with Australian minerals. Read more about how these amazing makeup bag must-haves are madehere.

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