WHAT IS RAGEISM

Born in Australia. Recognised around the world

WE’RE RAGING AGAINST AGEISM.

Rageism Beauty was born from a simple belief:

Beauty does not have an age limit.

For too long, the beauty industry has celebrated youth while mature women have been overlooked, underrepresented and told, subtly or otherwise, that ageing is something we should fight, fix or hide.

We disagree.

We’re not here to fight ageing.

We’re here to fight ageism.

That’s why we called ourselves RAGEISM.

Born in Australia and proudly Australian made, Rageism was created by mature Australian women from Melbourne and Sydney who wanted something better beautiful, luxurious makeup created specifically with mature skin in mind.

Because we understand our customers.

We are our customers.

We know how our skin changes. We know what works. We know what doesn’t. And we know that reaching 40, 50, 60, 70 and beyond doesn't make a woman any less relevant, visible or beautiful.

Today, what began as an Australian idea has become a globally recognised, multi-award-winning beauty brand.

But this is bigger than makeup.

It’s about changing the way women see ageing , and the way the beauty industry sees us.

We don’t want to look 20 again.

We want to look incredible now.

Confident. Visible. Powerful. Beautiful.

Completely ourselves.

This is beauty created by mature women, for mature women.

PROUDLY AUSTRALIAN. GLOBALLY AWARD-WINNING. RAGING AGAINST AGEISM.

THIS IS RAGEISM.

ALL-NATURAL AUSTRALIAN MINERAL MAKEUP FOR MATURE SKIN

Hybrid mineral colour cosmetics for mature skin. Certified Australian Made. Female founded. Award winning.

Rageism Beauty was born from a simple truth, the beauty industry had forgotten women over 40.

Originally founded by Kathrine Baulderstone and Paula Nagel, the brand was created to celebrate mature women with luxurious, skin-loving mineral makeup.

Today, under the leadership of Doris Humunicki and Kathrine Baulderstone, Rageism Beauty has become Australia’s leading name in hybrid mineral colour cosmetics formulations that blend the purity of minerals with the power of skincare.

We are Certified Australian Made, Australian Owned, cruelty-free, and female-founded, created by Australian women who understand that beauty doesn’t fade with age, it evolves.

Our multi-award-winning formulations have been recognised nationally and internationally, including the Global Makeup Awards and Australian Beauty Industry Awards, celebrating our commitment to innovation, performance, and pro-age beauty.

Because your makeup shouldn’t just look good, it should belong here and love your skin back.

OUR PEOPLE

We are women who age with attitude and refuse to be invisible.

We celebrate every line, every laugh, and every story that defines us. Rageism women are confident, curious, and unapologetically themselves.

We don’t chase youth; we celebrate experience.

We believe in pro-age beauty, not anti-age beauty. At Rageism Beauty, ageing isn’t something to fix; it’s something to honour.

OUR VALUES & RECOGNITION

We believe beauty has no age limit.

Rageism exists to challenge an industry that has spent too long celebrating youth while overlooking mature women.

We don't believe ageing is something to fight, fix or hide.

We're not fighting ageing. We're fighting ageism.

And we're creating beautiful makeup for women who want to look incredible exactly as they are.

MULTI-AWARD-WINNING

Born in Australia. Recognised around the world.

Rageism Beauty has received multiple Australian and international beauty awards for our brand and products, recognising our commitment to mature women and makeup created with mature skin in mind.

PROUDLY AUSTRALIAN MADE

Rageism was born in Australia and our makeup is proudly made here.

Supporting Australian manufacturing isn't simply something we put on our packaging, it's part of who we are.

MADE WITH MATURE SKIN IN MIND

Mature skin isn't an afterthought at Rageism.

It's our starting point.

Our makeup is created with the changing needs of mature skin in mind — beautiful textures, flattering finishes and products designed to help women feel confident and beautiful at every age.

BEAUTY WITH A CONSCIENCE

We believe beautiful products should be created responsibly.

Rageism Beauty is proudly cruelty-free and vegan-friendly, and we continue to make thoughtful choices around our products, packaging and manufacturing.

Where possible, our packaging is designed to be recyclable, helping reduce unnecessary waste without compromising the beautiful experience we want every Rageism customer to enjoy.

CREATED BY WOMEN WHO UNDERSTAND

We don't sit outside our market trying to understand mature women.

We are mature women.

We understand how our skin changes. We understand what we want from our makeup. And we understand that women don't become invisible because they reach a certain age.

We deserve to be seen, celebrated and represented.

That's Rageism.

PERSONALISED MAKEUP

Our hybrid mineral colour cosmetics are specifically formulated for mature skin, combining clean, natural ingredients with advanced skincare science.

From our Award-Winning All Day Foundation and Illuminating Primer to our Correcting Concealer and Glow Oil, every product is enriched with minerals, vitamins, and botanical extracts to hydrate, smooth, and illuminate.

The result is radiant, breathable coverage that enhances, never masks, your natural beauty.

We’re leading the next generation of beauty where makeup meets skincare, and confidence never ages.

Makeup for Mature Women. Confidence for Every Day.

FOUNDERS

Doris Humunicki
Co-Founder & CEO: A visionary business leader and advocate for women’s confidence, Doris has transformed Rageism Beauty into Australia’s leading hybrid mineral cosmetics brand for mature women. Her focus is on innovation, growth, and empowering women to embrace their age with pride.

Kathrine Baulderstone
Co-Founder, a Chartered Accountant and mother of four, Kathrine’s commitment to authenticity, community and quality underpins everything Rageism stands for. Her insight and heart continue to guide the brand’s mission, helping women feel confident and celebrated at every age.

Together, Doris and Kathrine lead Rageism Beauty with the same spirit that defines the women who wear it, confident, radiant, and proudly themselves.