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Eye makeup for older women

Our natural crème eye shadows are formulated and the ideal eye makeup for older women. For women over 50, crepey and hooded lids can feel like a problem. Don’t worry! Our range of eye makeup for older women has been specially formulated to suit your skin. Our eye shadows will glide easily over your lids and stay on. Combined with our soft eye pencils in the beautiful shades of brown and slate, brow butter and waterproof mascara, your eyes will sparkle! Here are our recommendations on how to achieve a beautiful eye makeup look.

Brow Butter

Our Brow Butter is a simple way to groom your brows to lift and frame your eyes. It will help to give your face structure and strength. Designed to both colour and thicken your brows we suggest applying our Brow Butter with our Deluxe Angle Brow/Eye Duo Brush in short light strokes that will fill and highlight your eyebrows. Never underestimate the power of a great brow!

Eye Shadow

Next step is, eyeshadow! Applying eye shadow opens your eyes and makes them appear larger and more expressive. Our range of eyeshadow come in six amazing shades providing you with the ability to choose the perfect colour for your complexion and style coming in both matte and sparkle that will also suit any occasion. When applied with primer, our eyeshadows will not crease or move making them perfect for mature skin and long lasting wear. We suggest you use our Deluxe Eyeshadow Brush to apply however you think looks best. Check out some of our blog posts on some different options you have for eye shadow application.

Eye Pencils

Our Soft Eye Pencils contain wax and coconut oil meaning that they glide on effortlessly without pulling the delicate skin around your eyes. Available in chocolate and slate, it can be applied to achieve a classically beautiful look or layered to create a more dramatic look.


No matter your use of makeup nowadays mascara is always a must. As we age our lashes may become more sparse which is why our mascara is a rich black formula that will help restore your lashes to their original glory. Made with tiny nylon fibres that attach to the end of your lashes to lengthen them, our mascara will make your lashes looking long and glamorous with just a few applications. The amount you apply will depend on the look you are trying to achieve, the longer you want them, the more you apply. We recommend you tilt your head forward when applying to avoid any fibres falling into your eyes.