What Exactly is Vegan Makeup?

Projections indicate it will reach $21.4 billion worldwide by 2027. Interestingly, many consumers who value vegan beauty do not follow a vegan diet.

Clean and natural beauty is now mainstream, and vegan beauty is becoming an increasingly popular subcategory. Vegan beauty products include makeup products, makeup brushes, and skincare like moisturisers, cleansers, toners and makeup removers.

Like veganism in food, vegan beauty products are beauty products that contain no animal or animal-derived ingredients. Examples of non-vegan ingredients may include milk, honey, beeswax, collagen and lanolin. Vegan ingredients are usually plant-based or maybe synthetic in some cases.

In the past, vegan beauty products were only available in specialty stores. However, as they have become mainstream in Australia, you can buy them in shops like Adore, Mecca, Mecca Max, Sephora, chemists, and even supermarkets.

There have been moves by traditionally mainstream brands such as Charlotte Tilbury, Urban Decay, Mac and other large beauty brands to take a portion of the vegan market. They have released or (at least publicised) vegan ranges. In the past, veganism has been the realm of the “health food” type brands such as Vanessa Meghan and Inika Organic. However, the movement toward sustainability, reducing beauty’s environmental footprint, and increasing consumer awareness of the link between health and beauty has changed the narrative.

The movement toward cruelty-free/no animal testing products has also buoyed the vegan market. By definition, a vegan makeup brand is both vegan and cruelty-free. However, there is a huge consumer backlash against any beauty brand that tests on animals. As a result, many consumers now refuse to buy products that are not cruelty-free. It is important to remember that many large makeup brands, including M.A.C., Bobbi Brown and L’Oreal, have vegan products in their ranges. Still, they are not cruelty-free (according to PETA).

Vegan Makeup Brands in Australia – How do you Choose?

There are many, many vegan brands available in both Australia and overseas. But, of course, Rageism Beauty is the best vegan and cruelty-free brand for mature skin. In our range, some of our fabulous products include our cream blush, lip liner, eye makeup range, which includes shadows and eyeliner, Luna makeup remover and the full selection of natural finish foundations (loose powder and liquid) and of course, our vegan makeup brushes. Our range is also clean beauty.

Examples of other Australian small vegan makeup brands are Clemence Organics, Scout Cosmetics, and Zuii Organic. More prominent, more well-known vegan brands include Inika Organic (Australian), E.L.F. Cosmetics (U.S.) and Kester Black (N.Z.). Once again, it is essential to remember the distinction between vegan, cruelty-free and clean beauty. Thankfully, we can use internet resources to research and find information about brands and whether they are vegan, cruelty-free and made from clean ingredients. Many websites are dedicated to researching the thousands of beauty brands available and sharing their credentials. If you want your beauty products to meet standards or have certifications like vegan, cruelty-free, organic, or Australian-made should do your research before you purchase. This is the only way you can be sure of what you are buying.


Brushes to Use for Vegan Makeup

In the past, animal-hair brushes (also called natural brushes) have been the most widely used and were considered the best for quality and performance. The animal hair used has been traditionally squirrel, goat and horse. Natural hair brushes are made of real hair. They have a “cuticle” that can easily trap the product pigment or powder. As a result, you use less product and apply it more smoothly. If you are allergic to animal hair, finding a makeup brush that doesn’t react with your skin can be challenging.

With changing social awareness around making ethical decisions for the environment and the wellbeing of animals, consumers want brushes that have the performance of natural animal hair brushes without the cost to the environment or animals. Fortunately, technology and manufacturing processes have advanced, and synthetic brushes are of better quality than ever before. As a result, the quality of synthetic brushes is now as good and, in some cases, better than natural brushes.

Rageism makes it easy to choose the best brushes for your makeup. We have a beautiful range of vegan and cruelty-free brushes to ensure that your all makeup looks are beautiful and professional. Our brushes with 100% synthetic fibre. They are soft, durable, high performing and made without animal cruelty. They are easy to clean and designed to be used with our range of makeup products. They can be bought individually or as a kit and are perfect for travelling or use at home. The range includes a foundation brush for liquid foundation, a buffer brush for loose mineral powder foundation, and an angled blush brush for cream bronzer and cream blush. We even have a luxurious eyeshadow brush that you can use for our cream eyeshadow range or any eyeshadow palette. Another use is to blend your Correcting Concealer and cover dark circles!

Rageism Beauty’s Favourite Vegan Makeup Products

All Day Foundationour hero product and bestselling All Day Foundation ticks all the boxes for ethical beauty. It is vegan, cruelty-free, made from clean ingredients, made in Australia from Australian minerals and works like a dream for mature skin. It is a medium coverage foundation that evens out skin tone, covers blemishes and provides a beautiful dewy, natural finish, not a matte finish. Our formulation is for mature skin. It has deeper coverage than tinted moisturisers or bb creams but is not cakey and sits beautifully on textured, older faces. Best applied with our vegan foundation brush.

Loose Mineral Powder Foundation – perfect for sensitive, acne-prone or oily skin. Our Loose Mineral Powder Foundation is formulated for mature skin like our All Day Foundation. It is 100% natural Australian minerals, triple milled and (of course) cruelty-free and vegan. It does not sit in fine lines, and the perfect application will be with our vegan buffer brush.

Glow Oila nourishing, moisturising natural oil for the face. It can also be used as a body lotion on dry spots like knees and elbows. It is perfect for hydrating skin naturally and effectively. It gives mature skin back its fresh and lovely glow like its name. Warm the oil in your hands and apply a few drops to your face before your Illuminating Primer for maximum hydration.

All things vegan are on the rise, and beauty is no exception. Consumers are increasingly better educated and more discerning about where their makeup comes from and if it meets their needs ethically. Vegan makeup is good for the planet, good for the skin and good for your health. Vegan makeup and skincare have never been tested on animals and are free from nasties and animal by-products. Going vegan with your beauty requirements means you may also avoid pollutants like pesticides used in animal farming. Vegan makeup is kinder on your skin because there are no hidden nasties. It usually contains fewer ingredients than non-vegan makeup, which means it is better for sensitive skin. The old saying “beauty is health” applies very much to vegan makeup; switching to vegan makeup cuts back artificial ingredients, better for your skin and overall health.

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